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SEO & Social Media ~ Marketing and Brand Strategy ~ Management and Operational Structure

Dynamic, results-oriented online business professional with experience in SEO, SEM, Domain Names, Social Media, Marketing, Digital Strategy, Web Development, TV ad buying, Media Planning and Placement, Pandora, SiriusXM and Print Media. Expertise in all aspects of product design and development, positioning sales channels and distribution, advertising and public relations, online & financial analysis. Excelled at building sustainable businesses in international markets to include Australia and the USA. A history of building the second largest domain name portfolio company in Australia and was recognized Nationally as the virtual property expert of Australia and featured on the Sky business channel. James has been invited for speaking engagements Internationally regarding domain names, cross marketing and online branding.

Pacific Octane

CEO 2008-2012
A privately held digital media company that quickly grew from 2,000 domain names at start-up to over 10,000 domain names held in just under 2 years of operation.

• Secured domain name leasing contract with Aussie Home Loans, the largest mortgage broking company in Australia, through Amnesia Razorfish.
• Established company as a leader in the digital marketing and domain name space by achieving asset ownership of domain names seconded only to OMG, which was acquired by Fairfax.
• Developed multi-functioning software for automated web hosting account creation used to monetize our domain name portfolio.
• Developed 27 factor algorithm to value domain names for acquisition and selling.
• Averaged a 4,800% return on investment on all sold domain names.
• Purchased for $1,500 in May 2010 with it ranking on page 13 of search. Executed seo strategy for 6 months with an internal spend of less than $100 and sold the website in May 2011 for $12,200 after it was ranking #2 on page 1 of
• Consulted with World famous artist Charles Billich regarding web development, online marketing, branding and social media.
• Spoke at several online meet-up functions regarding domain names and digital strategy.
• Drafted online strategy and digital launch campaign for 1300HomeLoan as well as acquired 2 key domain names at a value of 15% of market value.
• Set 2 records in the .au domain name space by way of a purchase as well as a sale.

Virtual Property Experts

CEO 2011-2013
A privately held digital media and strategy company that offers consulting, domain name sales brokering, seo and sem services, web development and online marketing. Virtual Property Experts Pty Ltd housed a domain name portfolio of over 400 domain names.

• During first year of start-up generated over $250,000 in domain name sales for a total gross profit of $215,000.
• Successfully negotiated independent domain name sales for 3 additional clients resulting in an average return on investment of over 800%.
• Appeared in 3 segments of Real Estate News on the Sky business channel in Australia being recognized as the virtual property expert of Australia.

Brokered over $2,000,000 in domain name sales.

"James has assisted Ltd. on a number of occasions in the acquisition of important domain names for our various businesses. James has always been professional and without his involvement, we would have either paid a lot more or been unsuccessful in the purchase."

Greg Roebuck
Managing Director & CEO Ltd