Calculator.com.au and calculators.com.au SOLD

Posted on January 20, 2012 by James

I sold calculator.com.au and calculators.com.au today.  I’ll be disclosing the deal next week and submitting it to Mr. Ron Jackson at DNJournal.com.au as the domain names of course qualify for making the cctld section and calculator.com.au could even jump up into the Top 20 of the week.  Last week I sold illawarra.com.au for $7k +gst and will be pushing that into the pool of sales as well.  Virtual Property Expert could be a global brand, but I do prefer the .au market and will keep it branded with virtualpropertyexpert.com.au.  I’m shooting my 2011 summary and 2012 forecast for virtual property and all that is relevant to the online space with domain names and where seo is heading.  Stay tuned… I will disclose the super savvy purchaser of calculator.com.au and calculators.com.au along with the prices next week!  Have a great weekend.

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Keyword domain names article by Mark Fulton

Posted on January 14, 2012 by James

In order for me to stay on top of the information that I ultimately use personally, and then share with my clients if has merit, I read articles and updates on seo, domain names, new trends, marketing strategies and online business by various people from across the globe.  This morning when I came across this article by Mark Fulton on keyword domain names and the 2012 strategy for them carrying into brand, I sat back and read it not once, but three times.  I had been compiling dot points and was piecing together an article to write on keyword domain names and what they could mean for a business in 2012.  Well after reading Mark’s article, I have just decided to pass along the link to his website.  If I had written it, it could have turned out an epic fail and he has NAILED IT.  It is pretty much without a doubt one of the, if not the, best articles written on keyword domain names, their value and the basics of doing business online and more so this new year.

Please have a read of it and increase your knowledge and possibly enhance your own strategies, domain names and business.

Consider watching the animated video geared at sales, but the domain name is a keyword domain name that can also be used as a brand.

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Congratulations to Ertler Trading Pty Ltd of PremiumFresh.com.au on their acquisition

Posted on January 10, 2012 by James

I would like to firstly, thank Rick and the team at Ertler Trading Pty Ltd for their business.  I would secondly like to thank their website development team and seo company for leading them to the acquisition through knowledge and understanding the power of .au domain names and in particular, keyword domain names.  I received the call yesterday from Rick and he enquired about purplecarrot.com.au and purplecarrots.com.au.  I was happy to do a deal within 5 minutes over the phone with Rick and he was more than happy to secure the domain names.  The recorded sale on the domain names for Ertler Trading to own the purple carrot space in .au for their cobranding an exclusive option for purple carrots is as follows:

purplecarrot.com.au $800.00 +gst

purplecarrot.net.au $100.00 +gst

purplecarrorts.com.au $900.00 +gst

purplecarrots.net.au $200.00 +gst

DATE SOLD- January 10, 2012

I had did some testing with the domain names with keywords surrounding the health benefits of purple carrots and actually can thank Today Tonight for running the story some 2 years ago to prompt me to further research the benefits and register the domain names.

I look forward to seeing what they do with the domain names.  I’m sure that it will be great.

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CreditCard.net.au sets new .net.au domain record sale- again

Posted on January 6, 2012 by James

I can announce today that I have sold creditcard.net.au to set a new sales record in the .au space for a .net.au domain name.  If you may recall, Pacific Octane Pty Ltd set the record for acquiring creditcard.net.au back in September 2010 at $15,001.00.  In May of this year, jobs.net.au sold for $15,500.00 as reported here.

Shortly after we purchased creditcard.net.au the muffled whispers of “he overpaid” and “there’s no way a .net.au is worth $15,000.00″ and “what an idiot he deserves to choke on it” were coming from the bushes of the backseat drivers.  I had a strategy in place for the name and the agreement did not get done.  I won’t go into the dynamics and break down of the deal, but my analysis suggested a spend of at least $10k per month on search engine optimisation alone and we were not prepared to take that sort of risk in the super highly competitive market of the credit card vertical market.

On August 29, 2011 I approached the owner of creditcard.com.au, which is a highly successful website and a leader in the credit card vertical market because they own the keyword domain name that’s the category killer.  On August 30, 2011 we came to a negotiated price of $18,200.00 +gst.  Out of respect for the buyer, I did not disclose the record setting domain name sale at that time because of the increasing competition in his space and it would have been unfair to give him added pressure of staying on top.

Why did he make the purchase?  Well, he would have to answer that question directly to be certain.  However, as I have stated time and time again with regard to brand and securing a brand online, you must secure the matching domain name.  The latest segment as my role as the Virtual Property Expert on Real Estate News on the Sky Business Channel shares more about this regarding your business and doing business online.

I like this record setting domain name sale in the .net.au for 2 reasons:

1. I was the one that set the record and being an expert in value and understanding of domain names and in particular .au domain names, it reinforces that my decision to purchase was justified and I could show not only a new domain name record sale, but a great return on my investment as well.

2. It demonstrates the importance of securing your brand when you are a web based business.

The new .au domain name record sale for a .net.au once again is creditcard.net.au at $18,200.00.  I like the fact that I was involved in the record sale via the purchase for $15,001.00 and then involved again with the sale of it within a couple of weeks of the 1 year anniversary of purchase.

### For consulting, please visit my website and get in touch.  My services are available for domain name acquisition and domain name sales.  I have no more face to face consultation services available until June 10, 2012.  Get in touch if you would like to reserve your face to face consultation after that date.

And happy new year.  :)  I’ll have a compilation summary of 2011 on my upcoming segment on Real Estate News and my predictions for 2012 and how I will raise eyebrows… again.

 

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